The launch of the sixth generation Ford Bronco, the highly anticipated ‘return of a legend’, hit a few bumps in the road. Bumps? There were supply chain issues, production setbacks and the matter of a global pandemic. Just a small SNAFU.

 

For the eager audience of order holders — 132,000 Bronco-loving early adopters — this meant sitting at home instead of hitting the trails on endless adventures. The team at Ford wanted their customers to know that they were navigating these bumps. Solving the issues. And that a delivery day was on the way. In order to share this announcement, we created a special kind of calendar to reward each new owner. And to help them feel included in the Bronco family and reclaim some of that excitement for the journey that may have been lost.

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