Hunger and food insecurity are year-round problems in Nebraska and Iowa, especially during the summer, when donations traditionally drop off. To ensure supplies are always available, Food Bank for the Heartland created Strike Out Hunger, an annual food drive that coincides with the College World Series. For the 2014 campaign, we found inspiration in iconic concession-stand packaging to combine classic baseball Americana with headlines that highlight the issue. Response to the effort was overwhelming. Donations reached nearly 350,000 meals, well over the Food Bank’s goal of 250,000.