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union pacific recruitment campaign
Recruitment campaign targeting college graduates in the fields of engineering and technology as well as ex-military. The goal was to educate them about lesser-known occupations in their fields of study and drive an increase in applications.
historical inspiration
Union Pacific locomotives have been painted in their Armour Yellow color for nearly a century. This iconic look was utilized in the visual identity of the campaign. A flexible system of metal panel images was created to be the foundation for all communications.
union pacific
Recruitment campaign
Brand positioning, Integrated campaign development, Internal communications
Featured in Communication Arts Jan/Feb 2008
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